Packaging Design
Sketching, conceptualising and designing from start to finish. I love to create a design whose novelty lies in its simplicity and is intuitive for the consumer to use. A passion of mine is also finding ways that sustainable materials can be used within the packaging design, and to encourage the brands to do so.
Brand Design
Refresh or completely create a new identity. I’m very focused on visualising the brand values at every stage from concept development to final delivery. My work is driven by thorough research and thought through concepts, in creating design solutions with a high sense of aesthetics.
Concept & Communication
Researching, listening and learning. In order to successfully tell their story, a brand needs to have a strong foundation. Part of what I do is research to find the most robust and relevant insights to help build this foundation. For me designing is not just about having the right aesthetics but ensuring that the story we tell is rooted in the real world, on real insights and facts that matter. Only with a holistic approach, can exceptional work be created.
Art Direction
From sketch to final retouch. I like to have a complete overview, but always with an eye for the smaller details. I work best when working closely with stylists and photographers, because I believe that it is in the collaboration the greatest things are achieved.
July 2022 - Present
Hello Monday
Designer
March 2021 - June 2022
Simply Brand Design
Designer
June 2018 - February 2021
McCann Copenhagen
Designer
April 2017 - May 2018
Copen Hagen Agency
Designer
January 2017 - March 2017
Copen Hagen Agency
Design Intern
October 2016 - December 2016
B14
Design Intern
July 2016 - August 2016
Mucho
Design Intern
June 2014-June 2015
Lyngby
Designer & SoMe Manager
September 2014 - June 2017
Danish School of Media and Journalism
Bachelor's degree in Graphic Design, Visual Communication
September 2012 - June 2014
Design School Kolding
2 years of a bachelor's degree in Communication Design
August 2011 - June 2012
Aarhus School of Art and Design, DK
Pre-University Basic Design Programme
2023
Creative Circle Award
Silver in Packaging Design - Food
2022
Creative Circle Award
Shortlisted in Packaging Design - Non Food
2022
Creative Circle Award
Shortlisted in Packaging Design - Food
2017
Young Creative Circle Award
Shortlisted in Design
2015
Young Creative Circle Award
Shortlisted in Design
Phone: +45 53 51 81 88
Mail: miesophiebak@gmail.com
