I'm a New York based Designer who focuses on combining strong conceptual ideas through great and meaningful design. I love to build brands by creating ambitious visual identities through thoroughly considered concept, bespoke communication and not to mention beautiful aesthetics. I’m always open for new opportunities and connecting with passionate people. Please feel free to reach out.

Key Services

Packaging Design

Sketching, conceptualising and designing from start to finish. I love to create a design whose novelty lies in its simplicity and is intuitive for the consumer to use. A passion of mine is also finding ways that sustainable materials can be used within the packaging design, and to encourage the brands to do so. 

Brand Design

Refresh or completely create a new identity. I’m very focused on visualising the brand values at every stage from concept development to final delivery. My work is driven by thorough research and thought through concepts, in creating design solutions with a high sense of aesthetics.

Concept & Communication

Researching, listening and learning. In order to successfully tell their story, a brand needs to have a strong foundation. Part of what I do is research to find the most robust and relevant insights to help build this foundation. For me designing is not just about having the right aesthetics but ensuring that the story we tell is rooted in the real world, on real insights and facts that matter. Only with a holistic approach, can exceptional work be created.

Art Direction

From sketch to final retouch. I like to have a complete overview, but always with an eye for the smaller details. I work best when working closely with stylists and photographers, because I believe that it is in the collaboration the greatest things are achieved.

Experience

July 2022 - Present

Hello Monday

Designer

March 2021 - June 2022

Simply Brand Design

Designer

June 2018 - February 2021

McCann Copenhagen

Designer

April 2017  - May 2018

Copen Hagen Agency

Designer

January 2017  - March 2017

Copen Hagen Agency

Design Intern

October 2016 - December 2016

B14

Design Intern

July 2016 - August 2016

Mucho

Design Intern

June 2014-June 2015

Lyngby

Designer & SoMe Manager

Education

September 2014 - June 2017

Danish School of Media and Journalism

Bachelor's degree in Graphic Design, Visual Communication

September 2012 - June 2014

Design School Kolding

2 years of a bachelor's degree in Communication Design

August 2011 - June 2012

Aarhus School of Art and Design, DK

Pre-University Basic Design Programme 

Recognition

2023

Creative Circle Award

Silver in Packaging Design - Food

2022

Creative Circle Award

Shortlisted in Packaging Design - Non Food

2022

Creative Circle Award

Shortlisted in Packaging Design - Food

2017

Young Creative Circle Award

Shortlisted in Design 

2015

Young Creative Circle Award

Shortlisted in Design

Mie Sophie

Phone: +45 53 51 81 88
Mail: miesophiebak@gmail.com

Mie